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Three ways to make your B2B marketing more effective with Copilot – with Łukasz Kosuniak

Want to create content that really attracts customers? Wondering how to use AI in B2B marketing without risking data security?

Recorded:
16.12.2025
Duration:
60 min
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Introduction

Want to create content that really attracts customers? Wondering how to use AI in B2B marketing without risking data security? Watch this free webinar and see how Microsoft 365 Copilot can transform your approach to marketing – from ideas to finished processes.

Is this webinar for you?

  • Do you work in B2B marketing and want to generate leads more effectively?
  • Are you using Microsoft 365 and want to use it to its full potential?
  • Looking for proven, deployable examples of using AI in marketing – without compromising on security?

Format

  • Live – you can ask the experts questions
  • Secure – you will learn how to protect data when working with AI
  • Practical – zero theory, only examples you can implement

Held in Polish.

View the event page

Key points of the webinar

  • Create content that engages and converts – through personalisation and recycling.
  • Reach the right customers – using data and personas in a secure way.
  • Automate key marketing processes – from SEO to social media, with the help of Copilot and AI agents.
  • How to protect data when working with AI
  • Practical – no theory, only examples you can implement

Speakers

Eryk Strzelecki

Senior Microsoft 365 Consultant

Senior Microsoft 365 consultant specialising in identity and email migration; expert in Power Platform and Copilot.

Eryk Strzelecki

Senior Microsoft 365 Consultant

Senior Microsoft 365 consultant with many years of experience in implementing and maintaining Microsoft 365 services, particularly identity and email migration. Certified MCSE: Productivity expert. Expert in Power Platform and Copilot.

Łukasz Kosuniak

B2B Marketing Expert, Business Marketer

Consultant with over 20 years in B2B marketing, author and lecturer, creator of the Business Marketer blog and podcast.

Łukasz Kosuniak

B2B Marketing Expert, Business Marketer

Consultant and practitioner with over 20 years of experience in B2B marketing. He started his career at Microsoft and then built the B2B marketing department at Samsung Electronics Poland, where he was responsible for the first implementation of an enterprise-class marketing automation system in Poland. He currently supports companies as an independent consultant, helping them create and implement modern marketing strategies. Author of books and courses, lecturer at universities and on MBA programmes, and creator of the Business Marketer blog and podcast.

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